KORA • PRE-SEED 01 / 21

The operating system for African commerce.

African SMEs already sell through conversations. Kora connects everything behind the sale.

ConversationWhatsApp/IG

OrdersUnified CRM

PaymentsReconciled

InventoryAuto-Sync

DeliveryFulfilment

CustomersRetention

Investor deck • Nigeria beachhead • September 2026 DRAFT • MARKET-MODELED

02 • PROBLEM & FRAGMENTATION 02 / 21

African SMEs sell digitally. But they still operate manually.

The customer is digital. The business is not.

💬 WhatsApp / Instagram DMs

💳 Bank transfers / POS slips

📊 Excel / Notebook records

🛵 3rd-Party dispatch riders

THE COST OF FRAGMENTATION

• Orders get lost: Customer chat histories are messy and not systems of record.

• Stock goes stale: Inventory counts lag reality, leading to overselling.

• Payments need chasing: Manual reconciliation consumes 15+ hours weekly.

• Delivery coordination fails: Merchant spends the day acting as an ad-hoc router.

Sources: PwC 2024 MSME Survey • GSMA Nigeria e-commerce 02

03 • NIGERIA MARKET SIGNAL 03 / 21

The behaviour Kora is built around is already mainstream.

Nigeria is a social-commerce market first; software is the missing operating layer.

23%

MSMEs use WhatsApp Business

PwC 2024

15%

use Instagram for commerce

PwC 2024

50%+

rely exclusively on social apps

GSMA Report

95%

saw online sales expansion

GSMA Report

Kora does not need to create online demand. It makes existing conversational commerce scalable.

PwC MSME Survey 2024 • GSMA Nigeria Research 03

04 • CORE WORKFLOW 04 / 21

Kora turns a conversation into an operating workflow.

One unified journey. Zero manual stitching.

01 CHATIntent Captured

WhatsApp / IG

02 ORDERAuto-Created

Draft + buyer details

03 PAYLink Sent

Automated match

04 STOCKReal-Time Sync

Deducted live

05 DISPATCHCourier Assigned

Rider dispatched

06 RETENTIONCRM Context

Re-order history

The merchant stops stitching 5 tools together. Kora becomes the system of record for the entire sale.

Kora Workflow Engine 04

05 • PRODUCT ARCHITECTURE 05 / 21

MVP Scope: 6 Core Modules for Social-Commerce

1. Commerce Inbox

Unified buyer conversations across WhatsApp & Instagram.

2. Order Management

One-tap order creation with line items, tax & shipping fees.

3. Payment Reconciliation

Dynamic virtual accounts & bank transfer auto-matching.

4. Inventory & Catalog

Live SKU levels, variants & instant stock depletion.

5. Logistics Hand-off

Automated dispatch tasks to 3rd party dispatch riders.

6. Customer CRM

Repeat buyer profiles, LTV calculation & reorder prompts.

Modular Pre-Seed Scope 05

06 • BUSINESS MODEL & PRICING 06 / 21

SaaS Subscription + 0.5% Payment Take-Rate

KORA START

₦5,000 / mo

Solo merchants (Orders, Catalog, Chat).

KORA GROW (CORE)

₦10,000 / mo

Growing teams (Multi-staff, Auto-reconcile, CRM).

KORA SCALE

₦25,000 / mo

High volume & multi-location businesses.

+ 0.5% take-rate on processed GMV (~₦3,000/mo avg) Target Blended ARPU: ~₦11,000/mo

Unit Economics Framework 06

07 • TRACTION TARGETS 07 / 21

Disciplined 90-Day Pilot → 18-Month Scale Targets

Pilot Merchants

First 90 Days

500

Orders / mo

Pilot Goal

₦15m

Monthly GMV

Pilot Target

60%+

Monthly Retention

Core Benchmark

1,000

Merchants

18-Month Target

Operating Milestones 07

08 • MARKET SIZE 08 / 21

A $1.55B Nigerian Wedge to Expand Across Africa

NIGERIA SOCIAL COMMERCE

$1.55B

2024 estimated market volume growing at 31%+ CAGR.

TOTAL NIGERIAN MSMES

39.65M

Total registered & informal business base (SMEDAN/NBS).

KORA TARGET BEACHHEAD

~1.0M

Digitally active retail MSMEs selling via social channels.

Market Sizing 08

09 • COMPETITIVE LANDSCAPE 09 / 21

Kora Unifies What Other Players Fragment

Payments: Paystack / FlutterwaveMoves money, doesn't run operations

Storefronts: Shopify / Jumia / CatlogStatic websites; misses chat conversion flow

Logistics: Gokada / Fez / ChowdeckPoint-to-point courier handoff

🌟 KORA CONVERSATIONAL OSConnects chat → order → bank → rider → repeat sale

Competitive Matrix 09

10 • REGIONAL EXPANSION 10 / 21

Build in Nigeria. Scale across West & East Africa.

STAGE 1Nigeria

Product-Market Fit

STAGE 2Ghana

Mobile Money Rails

STAGE 3Kenya

M-Pesa Integration

STAGE 4Pan-Africa

Replicate Playbook

Expansion Playbook 10

11 • UNIT ECONOMICS SCALE 11 / 21

High Operating Leverage at 1k, 10k, and 100k Merchants

1,000 MERCHANTS

~₦132M ARR

₦600M GMV/mo processed

10,000 MERCHANTS

~₦1.32B ARR

₦6.0B GMV/mo processed

100,000 MERCHANTS

~₦13.2B ARR

Dominant African Commerce OS

Financial Model 11

12 • FUNDRAISE ASK ($350K) 12 / 21

$350,000 Pre-Seed Round (~₦525m)

18-Month Target Milestones

• 1,000 Active Paid Merchants

• ₦600M+ Monthly Processed GMV

• ₦132M+ Annualized Run-Rate

• Series Seed Readiness

Product & Engineering40%

Merchant Acquisition & Growth30%

Operations & Integrations20%

Legal, Compliance & Buffer10%

Pre-Seed Capital Allocation 12

13 • FOUNDING TEAM 13 / 21

Built by Operators with Deep African Merchant DNA

FOUNDER & CEOJoe Sydney

First-time founder with extensive e-commerce & retail distribution experience across Nigeria.

PRODUCT & ENGINEERINGMichael A.

Full-stack systems architect; specialized in fintech payment rails & high-volume logistics.

GROWTH & MERCHANT OPSJoy Ajayi

B2B growth leader; scaled merchant communities and field acquisition across Lagos markets.

Leadership 13

14 • VISION & CLOSING 14 / 21

Start with the conversation. Own the transaction. Compound the data.

TARGET MILESTONE

1,000 Active Nigerian Merchants

Then Ghana. Then Kenya. Then the rest of Africa.

CONTACT FOUNDER

Joe Sydney

biz4hyip@gmail.com • +2348038074202

Kora Investor Room 14

15 • AI LAYER • 24/7 COMMERCE 15 / 21

Kora doesn't just record commerce. It runs it.

AI automates the repetitive conversations that slow down merchant sales.

Customer-Facing AI

24/7 instant chat qualification, price lookup, stock availability & payment link delivery.

Operations AI

Merchant copilot flagging low stock, matching bank alerts & drafting dispatch slips.

Growth AI

Automated re-order reminders, personalized bundles & customer retention campaigns.

Kora AI Suite15

16 • AUTOMATION FLOW 16 / 21

Automate the Repetitive Path: Message → Money

1. MESSAGE

Understands Intent

2. CATALOG

Checks Live Stock

3. DRAFT

Creates Order

4. PAY

Sends Checkout

5. DISPATCH

Updates Courier

6. RETENTION

Triggers Follow-up

Automation Pipeline16

17 • GROUNDED ARCHITECTURE 17 / 21

Grounded in the Merchant's Real Business Data

ChannelsWhatsApp • Instagram • Mobile Web

AI Agent CoreSales Bot • Support Bot • Reorder Copilot

Commerce EngineLive SKUs • Bank Webhooks • Order State

Merchant ControlHuman Override • Thresholds • Audit Log

Architecture17

18 • BEFORE VS AFTER 18 / 21

From 6 Manual Handoffs to One Supervised Workflow

❌ TODAY (MANUAL)

• 15+ hours/week lost answering basic DM questions

• Typing bank account numbers repeatedly

• Refreshing bank apps for credit alerts

• Late-night stock recount errors

✅ WITH KORA AI

• Instant 24/7 AI response & order draft

• Dynamic virtual account links with 0% leak

• Instant real-time stock deductions

• Merchant supervises only high-value exceptions

Product Impact18

19 • TRUST & GUARDRAILS 19 / 21

Controlled Automation with Strict Guardrails

1. Grounded Knowledge

AI only answers from verified merchant catalog prices and policies.

2. Confirmation Gates

Requires human merchant approval before refunds or price discounts.

3. Escalation Protocols

Seamless handoff to human merchant when confidence is low.

4. Audit Logs

Complete timestamped trail of all conversational interactions and transactions.

Safety Architecture19

20 • THE COMPOUNDING MOAT 20 / 21

The More Commerce Kora Runs, The Higher the Moat

DATA

Catalog & Prices

TRANSACTIONS

Orders & Banking

BEHAVIOR

Conversion Patterns

INTELLIGENCE

Predictive Restock

EMBEDDED FINTECH

Merchant Credit

Data Flywheel20

21 • CONCLUSION 21 / 21